ABOUT US

Redefining Luxury Living.

At FLAME, we believe that every home deserves an element of luxury, comfort, and warmth. Our curated selection of high-end appliances, fireplaces and outdoor products reflect a commitment to quality, design, and unparalleled functionality. We partner with leading global brands like Luxe, Henley, EUROgas, EUROair, Meireles, Glem, Predator Outdoor and Ember to offer our customers only the best, handpicked to turn their houses into homes.

As the ultimate source for both luxury and convenience – whether you're updating your kitchen with the latest technology or creating a cozy living room with an elegant fireplace.

With FLAME, home becomes not just a place, but a memorable experience.

The FLAME Difference.

We redefine the art of living with products that elevate every experience at home. Our curated selection isn’t about mere functionality; it’s about crafting moments of sophistication, connection, and comfort.

When you choose FLAME, you’re choosing more than luxury home appliances and outdoor products — you’re choosing to create memorable moments with loved ones and embrace life’s finest comforts.

What Sets Us Apart

  • Lifestyle-Centric Philosophy

    We celebrate not just the product but the experiences that come with it — cooking a family meal that sparks laughter, hosting a sophisticated dinner party or a memorable braai with friends, or enjoying the quiet warmth of an evening by the fire.

  • Exceptional Design Meets Unrivaled Quality

    Our handpicked collection represents the pinnacle of craftsmanship and innovation. We partner with world-renowned brands, ensuring your home becomes a masterpiece of luxury, durability, and timeless style.

  • Dedicated Customer Care

    From personalized recommendations to expert guidance, we provide support that extends far beyond the sale. At FLAME, every interaction is tailored to create a seamless journey that transforms your house into a haven of elegance and ease.

Turn Your House Into a Home